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Woods to have own Gatorade drink




Tiger Woods will have his own brand of sports drink next year under an endorsement deal disclosed yesterday with Gatorade that marks a couple of firsts for the world's number one golfer: his first US deal with a beverage company and his first licensing agreement.

Gatorade said it will introduce Gatorade Tiger in March, with more products to follow. Tiger Woods even picked out the flavors himself - a cherry blend, a citrus blend, and grape.

Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Tiger Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.

"There have been some licensing elements to things we've done," said Mark Steinberg, his agent at IMG, who cited video games produced by EA Sports as an example.

"But everything he does with Gatorade is going to be creating new products. It's something Tiger and I and our licensing business have been looking at for some time."

The deal has been in the works since the summer, and Golfweek reported earlier that it came down to Gatorade and Vitamin Water. It became obvious who won when Tiger Woods began drinking from Gatorade bottles during the final month of the PGA Tour season, even when the Gatorade product wasn't available at certain tournaments.

"Gatorade has been part of my game plan for years, whether I'm training or competing, so this is an ideal match," Woods said in a statement.

 

Read more at www.boston.com

 

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